Free emotional damage with every order · Drop 001 now live
Issue 001For founders, unfortunately

BURN RATE
APPAREL.

Uniforms for unreasonable optimists, accidental therapists, and anyone burning money faster than their runway.

STATUS: DEFAULT ALIVE-ISH
Cute dumpster fire mascot
THIS IS FINE™
Designed during a cash-flow crisisShips before the next pivot
BUILD → BURN → PIVOT → REPEATBUILD → BURN → PIVOT → REPEATBUILD → BURN → PIVOT → REPEATBUILD → BURN → PIVOT → REPEATBUILD → BURN → PIVOT → REPEATBUILD → BURN → PIVOT → REPEAT
Memo / 001
To: Anyone still building
Re: The little dumpster fire

FAIL LOUDER.
DRESS BETTER.

Founders don't need another motivational poster. We need something that admits the truth: this is chaos, cash burns fast, and the healthiest KPI is occasionally laughing at it.

Read the complete memo